Brief: Create and implement digital campaign, using humor, to bust myths around the need for LGBTIQ people with cervixes to have regular cervical screening, utilizing community ambassadors from JOY FM (Melbourne, Australia).

What Ali did: Project managed campaign, consulted community groups, drove media relations, managed translation process, wrote web copy, developed social media content, translated behavioral research into campaign content

*Notable: Named 'Campaign of the Moment' by the Australian Association of Social Marketing