Content Repurposing
Here’s a couple of examples of how I approached content repurposing at Altana AI:
Showcasing how the product benefits customers
To showcase how Altana’s product solves some of the most important supply chain problems with enhanced visibility into what can trip up the flow of goods back from the soil to the marketplace, I:
➡️ interviewed members of my team that were client-facing to write and design the case study, below for inbound marketing
➡️ distributed it via an e-newsletter that I curated, wrote, and designed
➡️ regularly encouraged Twitter followers to subscribe to our e-newsletter
➡️ continued to promote the case study on Twitter, using hooks to entice leads to click on our website and download the case study
Developing content to showcase Altana’s leadership team as thought leaders in the industry
Using the news angle of congested ports that affected supply chains throughout the U.S., I developed and implemented a thought leadership campaign:
➡️ I worked with an SME expert to co-write an op-ed that I successfully pitched to a supply chain industry outlet and promoted on LinkedIn & Twitter. Read it here.
➡️ I used this media placement to successfully pitch an interview with the SME on an industry podcast. Listen here.
➡️ I used an excerpt from this podcast interview to create social videos (see below).
