My Work
I’ve covered a lot of ground in my career so far. Here’s some of the stuff I’ve made that I like the most.
-Rachelle Koening, Senior Content Strategist & Healthcare Marketing Specialist, Clariant Creative Agency
Ali is a delight to work with. Here's why:
She gets the big picture. Undoubtedly, you're going to ask to work on a piece or campaign that is somewhat granular and then have to contextualize how it fits into your overall strategy. Not only does Ali ask the right questions to best understand that context, she remembers what you tell her.
She's not afraid to up your game. Ali is great about looking at the assignment and making suggestions (where appropriate) to make that content deliver on your overall goals.
She delivers on time and communicates when she needs more time. Ali understands the nuances of project runways and delivers content when we ask for it. She also lets us know ahead of time when her traditional timeline might not work so we can adjust in advance.
Her work is excellent. There's a big difference between getting words on a page with keywords for SEO and doing that with a well-written piece that keeps readers on the page. Ali's work is always in the latter category.
She is a delight to work with. Ali is just a lovely person. She is positive, kind, communicative and just an overall joy to work with.
5 stars. I highly recommend.
Journalism & Earned Media
For Stacker and Stacker’s earned media arm, Stacker Studio, I write news articles and content for brands that are distributed via newswire to outlets throughout the country.
Content Repurposing
Cancer Council Victoria: Integrated Campaign Development
End-to-end leadership of a series of diverse, integrated health campaigns at Cancer Council Victoria.
University of Melbourne: Interviewing & Video Documentary Work
As the Communications Manager at the University of Melbourne for the Bloomberg Philanthropies Data for Health Initiative — much of my job was to utilize my video journalism skills to document the work of the initiative.
I singlehandedly created videos from end-to-end in the field with visits and interviews with top health, statistics, and civil registration bureaucrats in Brazil, Colombia, Ghana, Myanmar, the Philippines, and Tanzania.
Altana AI: Make Your Supply Chain Shock-Proof (White Paper)
Worked with a subject-matter expert to co-write, edit and design a white paper on the shortage of semiconductors in the auto industry in 2021.
Public Relations
I’ve held PR roles for about a decade in-house and on the agency side at non-profits, tech giants, and start-ups across public health, global health, supply chain/logistics/AI, and product. Here are some of my favorite media releases, op-eds, and placements.